El REY was born as a challenge of our team to convert this classic cocktail into a select and refined drink, improving its ingredients and achieving a more intense and complex flavor.

The challenge culminated in a fabulous Negroni with remarkable character, a distinguished aroma and an organoleptic complexity that grants it as the king of all Negronis.

No effort has been spared to use the best of the best to produce it. To this end, EL REY combines in the perfect proportion SANTAMANÍA GIN, barrel-aged red vermouth and artisanal bitter made ad-hoc at the distillery.

The intensity and character of SANTAMANÍA GIN blends in perfect harmony with evenly balanced sweetness and bitterness provided by the combination of vermouth and bitter. The result is a rich, complex and very aromatic Negroni ready to delight the most refined palates.